Pay for market research analysts and marketing specialists in every state, what it comes to after tax, and how far it goes after local prices and rent.
Market research analysts and marketing specialists earn a median of $78,760 a year, or $37.87 an hour, 54.5% more than the $50,980 median for all jobs. Pay is highest in Massachusetts ($101,810) and lowest in West Virginia ($52,340). Occupation code 13-1161 in the Bureau of Labor Statistics survey.
Half of the 899,580 market research analysts and marketing specialists in the survey earn between $58,350 and $108,310. The bottom tenth earn under $43,390, the figure the Bureau itself uses as a rough guide to starting pay, and the top tenth more than $155,480. The average is $89,490; it sits above the median because the top earners pull it up.
| Nationally | Per year | Per hour |
|---|---|---|
| Bottom 10% earn less than | $43,390 | $20.86 |
| Bottom quarter earn less than | $58,350 | $28.05 |
| Median | $78,760 | $37.87 |
| Top quarter earn more than | $108,310 | $52.07 |
| Top 10% earn more than | $155,480 | $74.75 |
Hourly figures divide the yearly ones by 2,080 hours, the survey's own full-time year. Convert any salary.
The highest state medians are in Massachusetts ($101,810), Delaware ($101,270), New York ($98,580), District of Columbia ($98,090) and Washington ($95,120). The lowest are in West Virginia ($52,340), Mississippi ($56,640), Hawaii ($59,390), Alabama ($59,530) and Louisiana ($59,690).
Higher pay often comes with higher prices. Adjusted for each state's price level, pay goes furthest in Delaware ($101,465 at national prices), Massachusetts ($96,268), New York ($91,345), Colorado ($90,294) and District of Columbia ($89,253).
The most market research analysts and marketing specialists work in California (119,070), New York (80,500) and Texas (63,350). Relative to all jobs, the work is most common in Massachusetts (10.9 per 1,000 jobs), Colorado (9.7) and District of Columbia (9.0).
On the national median of $78,760, a single filer in a state with no income tax takes home about $64,238 a year after federal tax, Social Security and Medicare, or $2,471 every two weeks. On each state's own median and taxes, take-home ranges from $42,608 in West Virginia to $75,747 in Washington. Work out your own paycheck.
The typical rent in each state's median county takes a median 26.3% of a marketing specialist's gross pay, and stays under the usual 30% guideline in 37 of the 50 states and DC. With 10% down at a 7.03% mortgage rate, a single marketing specialist earning the state median could afford the typical home in its median county in 7 of the 50 states and DC, under the 28% guideline. On the national median alone, that guideline stretches to about $226,594. Try it with your own numbers, or see where this pay covers the typical rent.
| Alabama | $59,530 | $28.62 | −24.4% | $67,021 | $47,076 | 27.7% | 8,390 |
| Alaska | $66,710 | $32.07 | −15.3% | $65,173 | $55,760 | 32.9% | 570 |
| Arizona | $71,940 | $34.59 | −8.7% | $71,456 | $57,641 | 27.9% | 15,850 |
| Arkansas | $65,430 | $31.46 | −16.9% | $75,261 | $52,699 | 20.1% | 6,250 |
| California | $94,700 | $45.53 | +20.2% | $85,531 | $70,206 | 31.1% | 119,070 |
| Colorado | $93,050 | $44.74 | +18.1% | $90,294 | $70,196 | 26.0% | 27,880 |
| Connecticut | $77,740 | $37.38 | −1.3% | $75,031 | $59,994 | 30.8% | 9,930 |
| Delaware | $101,270 | $48.69 | +28.6% | $101,465 | $74,406 | 22.4% | 3,570 |
| District of Columbia | $98,090 | $47.16 | +24.5% | $89,253 | $71,099 | 30.9% | 6,340 |
| Florida | $75,450 | $36.27 | −4.2% | $72,959 | $61,909 | 30.4% | 60,770 |
| Georgia | $75,850 | $36.47 | −3.7% | $78,770 | $58,406 | 26.5% | 27,810 |
| Hawaii | $59,390 | $28.55 | −24.6% | $54,015 | $46,495 | 64.0% | 1,610 |
| Idaho | $60,970 | $29.31 | −22.6% | $63,847 | $47,938 | 30.4% | 3,780 |
| Illinois | $79,120 | $38.04 | +0.5% | $79,153 | $60,574 | 18.2% | 40,560 |
| Indiana | $63,700 | $30.63 | −19.1% | $68,253 | $51,484 | 22.3% | 14,400 |
| Iowa | $66,390 | $31.92 | −15.7% | $75,648 | $53,002 | 18.7% | 8,880 |
| Kansas | $70,430 | $33.86 | −10.6% | $78,196 | $54,535 | 21.6% | 8,090 |
| Kentucky | $61,480 | $29.56 | −21.9% | $68,191 | $49,427 | 24.6% | 6,290 |
| Louisiana | $59,690 | $28.70 | −24.2% | $67,670 | $48,350 | 26.8% | 5,360 |
| Maine | $71,980 | $34.61 | −8.6% | $74,168 | $54,841 | 27.6% | 2,390 |
| Maryland | $76,370 | $36.72 | −3.0% | $72,762 | $58,981 | 30.5% | 13,570 |
| Massachusetts | $101,810 | $48.95 | +29.3% | $96,268 | $75,363 | 28.8% | 39,710 |
| Michigan | $66,780 | $32.11 | −15.2% | $69,406 | $52,972 | 24.1% | 24,220 |
| Minnesota | $87,510 | $42.07 | +11.1% | $88,734 | $64,926 | 17.6% | 21,280 |
| Mississippi | $56,640 | $27.23 | −28.1% | $65,139 | $45,825 | 30.6% | 2,620 |
| Missouri | $70,140 | $33.72 | −10.9% | $77,232 | $55,058 | 22.0% | 14,890 |
| Montana | $68,080 | $32.73 | −13.6% | $71,932 | $53,329 | 26.9% | 1,460 |
| Nebraska | $60,000 | $28.84 | −23.8% | $66,590 | $47,961 | 25.9% | 3,780 |
| Nevada | $71,840 | $34.54 | −8.8% | $71,855 | $59,369 | 30.3% | 5,780 |
| New Hampshire | $64,570 | $31.04 | −18.0% | $61,988 | $54,062 | 38.6% | 4,200 |
| New Jersey | $88,190 | $42.40 | +12.0% | $81,053 | $67,380 | 31.2% | 22,990 |
| New Mexico | $61,950 | $29.79 | −21.3% | $67,182 | $49,454 | 28.6% | 1,610 |
| New York | $98,580 | $47.39 | +25.2% | $91,345 | $72,933 | 18.8% | 80,500 |
| North Carolina | $78,410 | $37.70 | −0.4% | $83,127 | $60,863 | 24.7% | 30,700 |
| North Dakota | $61,580 | $29.61 | −21.8% | $69,223 | $51,404 | 23.6% | 1,550 |
| Ohio | $72,790 | $35.00 | −7.6% | $78,459 | $58,752 | 21.4% | 27,370 |
| Oklahoma | $61,940 | $29.78 | −21.4% | $70,512 | $49,376 | 24.6% | 6,620 |
| Oregon | $79,150 | $38.05 | +0.5% | $76,576 | $57,905 | 25.9% | 11,310 |
| Pennsylvania | $68,760 | $33.06 | −12.7% | $70,471 | $55,092 | 22.9% | 31,040 |
| Rhode Island | $86,240 | $41.46 | +9.5% | $84,318 | $66,224 | 34.3% | 3,210 |
| South Carolina | $69,440 | $33.38 | −11.8% | $74,070 | $55,029 | 26.3% | 11,920 |
| South Dakota | $63,490 | $30.53 | −19.4% | $71,670 | $53,194 | 24.5% | 1,530 |
| Tennessee | $69,790 | $33.55 | −11.4% | $75,966 | $57,927 | 25.6% | 13,040 |
| Texas | $72,520 | $34.87 | −7.9% | $74,719 | $59,848 | 24.4% | 63,350 |
| Utah | $62,630 | $30.11 | −20.5% | $63,350 | $49,716 | 33.4% | 14,510 |
| Vermont | $74,880 | $36.00 | −4.9% | $76,441 | $58,123 | 28.3% | 860 |
| Virginia | $76,980 | $37.01 | −2.3% | $76,139 | $58,817 | 28.6% | 25,610 |
| Washington | $95,120 | $45.73 | +20.8% | $88,886 | $75,747 | 23.0% | 24,460 |
| West Virginia | $52,340 | $25.17 | −33.5% | $58,482 | $42,608 | 25.3% | 1,650 |
| Wisconsin | $64,800 | $31.15 | −17.7% | $68,867 | $51,416 | 22.4% | 15,600 |
| Wyoming | $60,990 | $29.32 | −22.6% | $65,799 | $51,185 | 26.3% | 850 |
Click a column to sort it. “After local prices” divides the median by the state's price level (national average = 100). Take-home is for a single filer on the state median with no retirement or health deductions. Rent share is a year of the typical rent in the state's median county against the median pay. A dash means the survey publishes no figure.
Accountant $83,680 · Project Manager $102,320 · HR Specialist $75,940 · Management Analyst $101,860 · Compliance Officer $80,730 · Financial Analyst $102,740 · Loan Officer $76,690 · Financial Advisor $105,070