SALARY · 395,240 JOBS NATIONWIDE

How much do marketing managers make?

Pay for marketing managers in every state, what it comes to after tax, and how far it goes after local prices and rent.

The short answer

Marketing managers earn a median of $166,790 a year, or $80.19 an hour, 227.2% more than the $50,980 median for all jobs. Pay is highest in Massachusetts ($212,020) and lowest in West Virginia ($98,750). Occupation code 11-2021 in the Bureau of Labor Statistics survey.

The pay range

What marketing managers earn, low to high.

Half of the 395,240 marketing managers in the survey earn between $123,020 and $216,410. The bottom tenth earn under $90,260, the figure the Bureau itself uses as a rough guide to starting pay, and the top tenth more than $293,610. The average is $177,770; it sits above the median because the top earners pull it up.

NationallyPer yearPer hour
Bottom 10% earn less than$90,260$43.39
Bottom quarter earn less than$123,020$59.14
Median$166,790$80.19
Top quarter earn more than$216,410$104.04
Top 10% earn more than$293,610$141.16

Hourly figures divide the yearly ones by 2,080 hours, the survey's own full-time year. Convert any salary.

By state

Where marketing managers are paid most.

The highest state medians are in Massachusetts ($212,020), California ($193,620), Virginia ($187,820), Colorado ($182,730) and New York ($181,200). The lowest are in West Virginia ($98,750), Mississippi ($100,940), Nevada ($107,550), Nebraska ($110,570) and Alaska ($116,270). The survey does not publish a figure for 3 states, usually because too few people do the job there.

Higher pay often comes with higher prices. Adjusted for each state's price level, pay goes furthest in Massachusetts ($200,478 at national prices), South Dakota ($189,364), Virginia ($185,769), Colorado ($177,318) and Minnesota ($175,723).

The most marketing managers work in California (54,660), New York (54,000) and Texas (44,680). Relative to all jobs, the work is most common in New York (5.6 per 1,000 jobs), District of Columbia (4.9) and Massachusetts (3.9).

After tax

What the paycheck looks like.

On the national median of $166,790, a single filer in a state with no income tax takes home about $125,267 a year after federal tax, Social Security and Medicare, or $4,818 every two weeks. On each state's own median and taxes, take-home ranges from $74,575 in West Virginia to $147,179 in Massachusetts. Work out your own paycheck.

Rent and a home

What one marketing manager's pay covers.

The typical rent in each state's median county takes a median 12.7% of a marketing manager's gross pay, and stays under the usual 30% guideline in 47 of the 47 states and DC. With 10% down at a 7.03% mortgage rate, a single marketing manager earning the state median could afford the typical home in its median county in 40 of the 47 states and DC, under the 28% guideline. On the national median alone, that guideline stretches to about $501,013. Try it with your own numbers, or see where this pay covers the typical rent.

Every state

Pay for marketing managers in all 50 states and DC.

Alabama$120,160$57.77−28.0%$135,280$87,39513.7%1,540
Alaska$116,270$55.90−30.3%$113,590$90,62618.9%240
Arizona$132,220$63.57−20.7%$131,331$98,33315.2%4,870
Arkansas$136,520$65.63−18.1%$157,033$99,8939.7%1,860
California$193,620$93.09+16.1%$174,874$129,72515.2%54,660
Colorado$182,730$87.85+9.6%$177,318$128,12213.3%6,010
Connecticut$169,240$81.36+1.5%$163,343$118,03714.1%5,800
Delaware——————1,060
District of Columbia$177,170$85.18+6.2%$161,209$118,90217.1%3,470
Florida$142,620$68.57−14.5%$137,912$108,74716.1%24,820
Georgia$160,760$77.29−3.6%$166,949$113,12412.5%8,510
Hawaii$117,770$56.62−29.4%$107,111$83,83932.3%570
Idaho$142,090$68.31−14.8%$148,795$100,85413.0%1,320
Illinois$162,860$78.30−2.4%$162,928$114,5198.9%21,140
Indiana$136,260$65.51−18.3%$146,000$100,38010.4%3,350
Iowa$131,120$63.04−21.4%$149,404$95,9049.5%2,210
Kansas$154,510$74.28−7.4%$171,548$108,3399.8%1,570
Kentucky$128,930$61.98−22.7%$143,003$94,87711.7%1,930
Louisiana$120,650$58.01−27.7%$136,781$90,08813.3%940
Maine$135,380$65.09−18.8%$139,495$94,63814.7%1,320
Maryland$154,160$74.11−7.6%$146,876$109,14615.1%6,510
Massachusetts$212,020$101.93+27.1%$200,478$147,17913.8%14,270
Michigan$138,510$66.59−17.0%$143,956$100,05111.6%6,620
Minnesota$173,300$83.32+3.9%$175,723$117,7458.9%8,500
Mississippi$100,940$48.53−39.5%$116,086$76,20417.2%770
Missouri$130,550$62.76−21.7%$143,751$94,54211.8%6,550
Montana$165,580$79.61−0.7%$174,948$115,53611.0%—
Nebraska$110,570$53.16−33.7%$122,715$81,88614.1%1,910
Nevada$107,550$51.71−35.5%$107,573$84,49120.2%3,430
New Hampshire$143,280$68.89−14.1%$137,551$109,19817.4%1,460
New Jersey$180,040$86.56+7.9%$165,470$124,98115.3%13,510
New Mexico$122,980$59.13−26.3%$133,367$89,83914.4%800
New York$181,200$87.12+8.6%$167,901$124,99410.3%54,000
North Carolina$165,480$79.56−0.8%$175,434$117,76911.7%10,790
North Dakota$125,580$60.38−24.7%$141,166$95,59611.6%180
Ohio$132,330$63.62−20.7%$142,637$98,79111.8%10,620
Oklahoma$126,920$61.02−23.9%$144,485$92,51912.0%1,420
Oregon$161,560$77.67−3.1%$156,307$107,45412.7%4,960
Pennsylvania$150,810$72.51−9.6%$154,563$109,71510.4%13,840
Rhode Island———————
South Carolina$143,290$68.89−14.1%$152,844$102,70512.8%3,760
South Dakota$167,750$80.65+0.6%$189,364$125,9239.3%220
Tennessee$131,990$63.46−20.9%$143,670$101,48113.5%7,730
Texas$147,880$71.10−11.3%$152,364$112,34212.0%44,680
Utah$139,830$67.23−16.2%$141,437$100,61714.9%6,100
Vermont———————
Virginia$187,820$90.30+12.6%$185,769$129,30511.7%6,890
Washington$172,270$82.82+3.3%$160,980$129,01312.7%8,880
West Virginia$98,750$47.48−40.8%$110,339$74,57513.4%300
Wisconsin$133,600$64.23−19.9%$141,984$96,10410.9%4,890
Wyoming$161,580$77.68−3.1%$174,321$121,7069.9%100

Click a column to sort it. “After local prices” divides the median by the state's price level (national average = 100). Take-home is for a single filer on the state median with no retirement or health deductions. Rent share is a year of the typical rent in the state's median county against the median pay. A dash means the survey publishes no figure.

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Where this comes from
Pay and jobs
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, national and state estimates. Employees only; the self-employed are not counted.
Take-home
The site's paycheck calculator: 2026 federal tables and each state's own tax tables.
Prices, rent and homes
Bureau of Economic Analysis price parities, 2024. Zillow rent and home value indexes by county, July 2026. Freddie Mac 30-year rate of 7.03% on September 24, 2026, with 1.1% property tax and $1,700 a year of insurance.
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